SEO for Insurance Agencies

We’ve built something new — a new way to do SEO for insurance agents. A way that’s effective, scalable, and transparent. A way that wastes not one dollar.

Last updated on January 18, 2024

If you work in insurance, you know about risk — specifically, managing risk. But I think you’ve misjudged a BIG risk your business is facing right now:

You’re risking the future of your business by failing to invest in SEO.

Doing SEO for insurance agents isn’t easy, but it IS essential. That’s because you’re facing fierce competition in Google.

And you need to keep up. Otherwise, your competitors will eclipse you. And your business will fail to grow—possibly failing altogether over time.

You can’t have that. And I won’t let you. I’ve put together an easy-to-follow guide to starting SEO for insurance businesses so you can grow your business in 2024.

Take a look at the guide below, or reach out to me directly to talk more about your strategy and get your questions answered.

What Insurance Agent SEO Can Do for You

Before we do the deep dive on how to actually DO SEO for your own website, I want to take a minute to show you something that will get you excited:

Real results insurance agents just like you have gotten through SEO.

I’m going to use a popular SEO tool called Semrush to pull some data on some extremely successful insurance agents in major metro areas. That data is going to include the following:

  • Organic traffic. An estimate of the monthly visits the website gets from users who started with a Google search.
  • Rankings. Where the insurance agencies rank for particular keywords in Google results.
  • Backlinks. The number of links on OTHER websites pointing back to the website I’m analyzing. This is an incredibly important SEO factor.

With that out of the way, let’s take a look at three inspiring examples of insurance agent SEO done right.

First up, we have an insurance agency absolutely dominating in my hometown, Austin, Texas:

This website has built up an impressive 425 organic visits per month, as well as a whopping 344 backlinks. More importantly, they’re ranking No. 1 in Google for “insurance brokers in Texas.” Imagine what your business would look like if you were getting virtually ALL of the clicks for a keyword like that. Next, let’s look at an unbelievable example of New York City insurance SEO

What Insurance Agent SEO Can Do for You

This website has built up an impressive 425 organic visits per month, as well as a whopping 344 backlinks. More importantly, they’re ranking No. 1 in Google for “insurance brokers in Texas.” Imagine what your business would look like if you were getting virtually ALL of the clicks for a keyword like that. Next, let’s look at an unbelievable example of New York City insurance SEO

Before we do the deep dive on how to actually DO SEO for your own website, I want to take a minute to show you something that will get you excited:

Real results insurance agents just like you have gotten through SEO.

I’m going to use a popular SEO tool called Semrush to pull some data on some extremely successful insurance agents in major metro areas. That data is going to include the following:

  • Organic traffic. An estimate of the monthly visits the website gets from users who started with a Google search.
  • Rankings. Where the insurance agencies rank for particular keywords in Google results.
  • Backlinks. The number of links on OTHER websites pointing back to the website I’m analyzing. This is an incredibly important SEO factor.

With that out of the way, let’s take a look at three inspiring examples of insurance agent SEO done right.

First up, we have an insurance agency absolutely dominating in my hometown, Austin, Texas:

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